Founder & CPO at Joyventure.io. Former Global Design Principal at IBM — one of 73 worldwide, the first ever from Hong Kong or Greater China. Former CPO at Preface. 15+ years building at the intersection of design craft, product strategy, and commercial outcomes.
I started in advertising — art direction, then UX, then enterprise product. IBM taught me that design could be the operating system through which organisations think, act, and innovate. Eight years later, I became the first Global Design Principal from Hong Kong or Greater China.
At Preface I took that conviction into a startup as CPO — 30 direct reports, 0→1 product, service design as the diagnostic tool. Now at Joyventure.io, I'm building AI-driven products that put joy back into the relationship between people and technology.
I lead. I craft. I articulate. I iterate.