Trusted in rooms at
IBM
Preface
HSBC
Bloomberg
Salesforce
Air New Zealand
Reserve Bank of NZ
Fubon
Tech Fest Summit HK
ADPList
Friends of Figma HK
IBM
Preface
HSBC
Bloomberg
Salesforce
Air New Zealand
Reserve Bank of NZ
Fubon
Tech Fest Summit HK
ADPList
Friends of Figma HK
01 — The belief
Everything
is
a
prototype.
Including
me.
Advertising taught me craft. IBM taught me scale. Preface taught me speed. Every version shipped taught me something the previous one couldn't — that's the point, and that's the practice.
I lead. I craft. I articulate. I iterate.
談
$150M+
Commercial impact at IBM
1 of 73
Global Design Principals worldwide — first from HK
50+
Enterprise engagements
8K+
Mentoring minutes — World Top 5 on ADPList
02 — The story
Built
in
four
chapters.
01
The first decade
Craft first.
Advertising taught me art direction. Art direction led me to UX. UX pulled me into enterprise product. Long before the titles, the through-line was already set: make the idea tangible, then make it better.
Art directionUXHong Kong
02
IBM — 2016 – 2024
Design at enterprise scale.
From Global Design Director at IBM iX — leading engagements for DS Smith, Salesforce, Air New Zealand, and the Reserve Bank of New Zealand — to Associate Partner and Global Design Principal: one of 73 worldwide, the first ever from Hong Kong or Greater China. $150M+ in commercial impact, 50+ enterprise engagements, and proof that design moves P&Ls.
Global Design PrincipalAssociate Partner$150M+ impact
03
Preface — CPO
The startup gauntlet.
I took enterprise conviction into a Series A EdTech startup: 30 direct reports, 0→1 product lines, service design as the diagnostic tool. Different speed, same discipline — ship the version that teaches you the most, fastest.
Chief Product OfficerSeries A0→1
04
Joyventure — now
Building for joy.
Joyventure is an AI-driven product venture studio — co-building with venture partners, starting with a Customer Reactivation platform for SMBs. Strategic. Beautiful. Human joy, by design. This chapter is being prototyped in public.
Founder & CPOAI productsVenture studio
joyventure.io ↗
03 — On stage
I
speak
about
building —
products,
teams,
and
selves.
Signature talk · Live at HSBC IWPB 2026
Everything Is A Prototype
Twelve lessons from a year of building, leading, and rebuilding — delivered as a fully interactive piece, not a slide deck. Because a talk about prototyping should be one.
Stages & rooms
HSBCBloombergIBMFubonTech Fest HKADPList
04 — Work with me
Three
ways
in.
/01
Keynotes & workshops
Conference keynotes, executive offsites, and design-org all-hands — on prototyping culture, AI transformation, and leading design as a commercial force. Interactive by default.
Book a talk →
/02
Advisory & leadership
Fractional CPO and design leadership for teams facing ambiguous problems with real stakes — product strategy, org design, and turning design maturity into revenue.
Start a conversation →
/03
Build with Joyventure
Co-build AI-driven products with my venture studio — strategic, beautiful, and human. Current flagship: a Customer Reactivation platform for SMBs.
joyventure.io ↗
Also: World Top 5 mentor on ADPList — 8,000+ minutes with 150+ mentees across 15+ countries. Designers, PMs, and career-changers: find me on ADPList.
